Twist Max 2023

Product: Personal Blender

Product Redesign

Twist Max is a successor product that is designed to overcome problems, look more energetic and be more sustainable.

To understand the problems with current design, we conducted user tests that took people through the full process of preparing a drink and cleaning. We evaluated the data and identified key areas we wanted to improve.

We came up with many concepts to solve these problems. Our top priority was to make the product more fun and easier to operate. We aimed to motivate the user to prepare healthy drinks using our blender.

In the end, our design came to be a colorful and dynamic personal blender that is easy to use, while minimizing the plastic usage during production. Easily accessible components make it more repairable.